Posted by: Josh Gibbs | February 22, 2010

SharedVue Names Billy Pomarico to Facilit8 Group

Billy Pomarico, SharedVueSharedVue’s cloud marketing solutions team is proud to add Billy Pomarico to its Web marketing and channel support group, called Facilit8.  As part of the Facilit8 team, Billy works with clients to develop innovative ways to share enterprise content with clients’ customers and provides technical support to the channel marketers of SharedVue clients.

“Billy’s strong project management skills and customer service orientation are key assets for the clients he serves, including EMC, Salesforce.com and VMware,” said SharedVue CEO Reid Overcash.

Billy holds a Bachelor of Science degree in business administration from the University of North Carolina at Greensboro.

Billy’s additional responsibilities include consulting SharedVue’s clients’ channel resellers on cloud marketing and lead generation techniques to help  maximize their sales. By combining traditional marketing techniques with the technology of software-as-a-service, Billy and the rest of SharedVue’s marketing team enable channel partners to become better marketers of enterprise companies’ products. SharedVue’s unique Web content syndication and automated marketing campaign tools are at the center of all client cloud marketing initiatives.

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Posted by: Josh Gibbs | February 16, 2010

3 Marketing Predictions for 2010

The article below is reposted from EmroyPost.com.au

Prediction No. 1:

Lead Nurturing – Lead nurturing is certainly an activity marketers are aware they should be doing but in a lot of cases they have not yet taken this route to improve their marketing effectiveness.

Now more than ever bringing that lead to fruition will be heavily dependent on the relationship built with prospects over time. Marketing communications that are educational based and offer relevant and valuable information will triumph over broad, non-targeted messaging. Those Marketers who discard a lead just because it isn’t sales ready will realise that overtime investment will pay off if they nurture those contacts adequately.

Predication No. 2:

Marketing Automation – Lead nurturing leads nicely into Marketing Automation. Marketing Automation is a means to perfecting lead nurturing. I see the value of automating processes during the lead nurturing stage, marketing professionals can use the efficiency offered by marketing automation, so those leads that are not sales ready, can be taken care of by the marketing automation.

Marketing automation systems will become popular to automatically understand buyer interest and deliver educational content appropriate to the buyer’s next step.

Predication No.3:

Marketing in the Cloud – Many marketers are already using Cloud Marketing and enjoying the benefits of lower overhead costs and efficiency. My belief is that marketers will look to Cloud Marketing to reduce expenditure on marketing assets by moving them online, thus, freeing up more marketing dollars for actual marketing.

What is missing for the marketer is an independent advisory that can guide the marketer (unbiased) towards the best Cloud solution for their needs – this may just slow the progress of adoption for this technology.
If you agree or disagree or want to add some more, then please do – I would love to hear your feedback!

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Posted by: Josh Gibbs | February 1, 2010

SharedVue Names Steven Levesque Director of Finance

SharedVue, Inc., a leading cloud marketing solutions provider, has named Steven Levesque its director of finance.

“This is a new position for us and reflects our growth and maturation as a company,” said SharedVue CEO Reid Overcash.  “Steve brings strong experience in both financial analysis and strategic business planning to help us continue to grow.”

Steven brings 17 years of financial and operational experience to the business and most recently was CFO for a US division of a multinational corporation. He holds a Bachelor of Science degree in accounting from Southern New Hampshire University.

“I am excited for the opportunity to enter SharedVue at this stage of their business development, and look forward to working with all levels of the staff to continue the growth of both the business and the marketplace,”  said Steven.  “The dedication and determination to succeed is evident with all of the employees and their successes so far are evidence of this.”

SharedVue is a marketing technology company that provides cloud marketing and lead generation tools that help companies maximize sales through channel partners and direct sales.  SharedVue clients include:  Cisco, HP, Salesforce.com and VMware.

Cloud marketing enables channel partners to become better marketers of enterprise companies’ products by using Web content syndication and automated marketing campaigns.  It combines traditional marketing techniques with the technology of software-as-a-service.  SharedVue combines marketing and technology expertise to develop cutting-edge Web marketing products that enhance companies’ relationships with their customers and generate leads.

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Posted by: Josh Gibbs | January 19, 2010

SharedVue Expands to Europe with DemandGen Partnership

The team at SharedVue is proud to announce its new partnership with Munich-based DemandGen to provide support for clients with a European presence and to promote SharedVue’s Cloud Marketing Platform in Europe.

“We chose to work with DemandGen for our European expansion because their technical knowledge and expertise are ahead of the rest of the market,” said Reid Overcash, SharedVue CEO.  “As one of the few European providers of marketing automation services and demand generation tools, they have the skill needed to expand our Facilit8 client support program to provide locally-based assistance for clients in Europe.”

DemandGen will serve as the European support center for SharedVue, helping existing clients and their partners to make the best use of SharedVue’s technology.  Starting in 2010, DemandGen will also promote the technology and sell it in the European market.

“The partnership with SharedVue is very important because it gives us the opportunity to meet the channel marketing needs of our existing clients and to promote SharedVue’s Cloud Marketing technology and lead generation tools in the European market,” said DemandGenReinhard Janning, CEO of DemandGen Europe. “ I’m not aware of any other company in Europe that is providing a similar level of services and functionalities as SharedVue does today.”

Through this partnership, SharedVue and DemandGen plan to help enterprises enable their channel partners to become better marketers by using SharedVue’s Web content syndication and automated marketing campaign products. SharedVue combines marketing and technology expertise to develop cutting-edge Web marketing products that enhance companies’ relationships with their customers and generate leads.

DemandGen specializes in marketing automation and demand generation tools. It focuses on high-tech, software and IT companies in Central Europe.    DemandGen has offices in Munich, Paris and Vienna. Some of DemandGen clients are Adobe, Conject, Microsoft, Messe Munich, FARO, NetApp, NXP Semiconductors and Novell.

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Posted by: Josh Gibbs | December 16, 2009

SharedVue Names Jena Smith to Facilit8 Group

SharedVue, Inc., a leading cloud marketing solutions provider, has added Jena Smith to its Web marketing and channel support group, called Facilit8.  As part of the Facilit8 team, Jena works with clients to develop innovative ways to share enterprise content with clients’ customers and provides technical support to the channel marketers of SharedVue clients.

Jena holds a bachelor’s degree in business management from North Carolina State University with a concentration in marketing and a minor in Spanish.

“Jena brings a variety of marketing experience and a strong customer service orientation to her work with clients and supporting clients’ channel marketing partners,” said SharedVue CEO Reid Overcash.”

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Posted by: Josh Gibbs | October 6, 2009

HP Rolls Out New Cloud Marketing Initiatives

LOGO-HPHewlett-Packard (NYSE:HPQ) this week added several new Elite designations for HP resellers in its PartnerOne program while consolidating some others and adding several more sales tools for its channel partners.

The new designations for HP business partners with leading practices in specific product and service categories are Virtualization Elite, Data Center Elite and Store Solutions Elite, with the last representing a new emphasis at Palo Alto, Calif.-based HP on its point-of-sale hardware, software and services offerings.

Some existing PartnerOne Elite designations such as Blade Elite will be rolled into the new Virtualization Elite program, said Tom LaRocca, vice president of marketing in HP’s Solution Partners Organization – Americas.

HP also has added some Web-based tools for its channel, including a publishing tool called HP Solutions Showcase that helps partners add HP-generated content to their own Web sites, and HP Event Designer, an online content resource and planner that partners can use to develop Webinars and customer presentations.

LaRocca said HP has settled on a metric called a Penetration Rate Index (PRI) for measuring PartnerOne members’ services attach rates. The PRI will become the primary measurement for partners with an HP Services Elite designation, he said.

On the benefits side, HP also has introduced new rebate rewards for partners demonstrating year-over-year sales growth, and training courses for HP’s Enterprise Server and Storage authorization and Elite status can now be paid for with PartnerOne market development funds, LaRocca said.

Original post from ChannelWeb

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Posted by: Josh Gibbs | September 21, 2009

SharedVue Hires Software Developer to Assist in Cloud Marketing

Josh Tucker, Jr. Developer at SharedVueSharedVue is proud to announce the hiring of Josh Tucker to the Software Development team. Josh will be assisting in creating new cloud marketing solutions for SharedVue’s channel marketing clients, as well as supporting VARs and channel partners in implementing SharedVue solutions. Additionally, Josh will help maintain and upgrade existing cloud marketing solutions dealing with content syndication and automated campaign management.

Josh has extensive experience in strategic application development and management addressing how Information Technology (IT) serves the needs of executives, managers, and end users in a customized integrated solutions. He also dealt with workflow optimization through automated processes, embedding computing products and customized digital solutions to increase business revenue,  and maximizing employee efficiency through better communication between employees, management, and customers.

Prior to SharedVue, Josh served as Security Analyst in the systems integration field, helping companies create internal security policies and security assessment services to facilitate proactive (vs. reactive) security models. With this experience, Josh will assist in managing SharedVue’s security protocols and tactical implementations for clients’ confidential information.

Josh has also helped create Internet portals with customized interactive experiences for end users, vendors, as well as internal employees.  His approach to unified information processes, as well as simplified customer support, will aid SharedVue in integration with large channel enterprises’ existing partner portals and lead management systems.

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Posted by: Josh Gibbs | September 17, 2009

Jigsaw Opens API for Developers

jigsawLogoJigsaw, one of the internet’s largest qualified leads and information databases, has officially opened its doors (and API) to allow developers to offer their customers additional ways to share leads and data. Some examples of the ways the new API is being used include iPhone apps, instant database lead info capture, website visitor identification, and lead scoring using Salesforce’s Force.com platform.

A developer community of 17 companies has also been established to help get API development underway. Of the companies involved, some of the most notable are SugarCRM, Netfactor, and SharedVue. But why has Jigsaw decided to do this? Ethan Prater, VP of Technology Alliances explains:

“We had two goals for developers in our program: to make it easy for them to implement and to provide them a real opportunity to make money. Jigsaw designed its program to drive a meaningful business result for developers, so they can deliver clear, recognizable value to their customers.”

So what does this mean for B2B channel marketers? Now, large enterprises will be able to provide their VARs, distributors, and other channel partners with immediate lead scoring, qualification, nurturing, and marketing tools. This will enable channel partners to increase sales and drive more profit. Enterprises will be able to track their channel partners’ leads across the entire sales channel with metrics and analytics for KPIs.

To learn more about the Jigsaw API, visit Business Wire article here.

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Posted by: rovercash | August 6, 2009

Cloud Marketing Described by SharedVue’s CEO

SV-sphere in cloudsOne of the hottest concepts in technology news today is “cloud computing.” Simply put, cloud computing is the next generation of software-as-a-service (SaaS.) Instead of maintaining a full IT structure with updated software and other expenses within your company, you keep your technology infrastructure remotely hosted on a web-based central server farm sharing software but having your own database.

At SharedVue we created an extension to cloud computing we call “cloud marketing.” Traditional marketing is still viable but can be expensive in the current economy. The Internet provides a much more cost effective way to market as opposed to TV, radio or direct mail. Some of the same content and promotional activities used traditionally can also be used in web-based marketing programs. By using the web you can utilize online activities such as social media, webinars, emails, events, YouTube and, most important, your own websites.

Any of these tools can be used if you have a channel strategy or a direct sales strategy. You can now take approved corporate content presented in a way your company wants it delivered and syndicate it through the web in a SaaS format. That is what we call cloud marketing or marketing in the cloud.

The channel partner or direct salesperson benefits because they get instant, customized help and expertise from the corporation that is based on market research and brand quality. The corporation benefits because channel partners and salespeople are communicating a succinct, cohesive, and consistent message at all customer touch points.

The benefits of cloud marketing are:

  • A relatively low cost way to have marketing content delivered to multiple web sites throughout an organization
  • Consistency of messaging and brand communication
  • Ability to customize for regional and local needs
  • Lead generation opportunities within the content
  • Messaging can be changed or edited within minutes
  • Since it’s on the cloud, the corporation does not have to manage the technology

Are there ways your company utilizes cloud marketing or other like strategies?

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Posted by: Josh Gibbs | June 1, 2009

SharedVue’s Channel Marketing Automation Tools

In the world of marketing automation, there are few vendors that really deliver for channel programs. Heather Margolis (formerly of EMC and Dell) gives a good overview of how SharedVue’s cloud marketing solutions improve channel messaging to drive leads.

Syndication allows relevant content to be pulled from a vendor’s website and displayed on the channel partners’ websites. There is usually a container page with the partners’ look and feel around the top and along the left side and the content is updated on a regular basis. Vendors get their product and value prop information relayed accurately up-to-date in hundreds of other sites and the Channel Partners are able to inform customers on their own sites without… click for whole article »

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