Cloud Marketing is where traditional marketing meets Software as a Service. It consists of migrating all marketing assets to exist online in customized consoles. Placing these assets online makes them easy for all parties involved to create, modify, use and share. No one has to have experience or training with the technology that supports them. It’s all supported by a third party devoted to the maintenance of the platform.
With Cloud Marketing, everyone benefits. Partners and resellers benefit because they get instant, customized help and expertise from the vendor that is based on market research and brand quality. Vendors, manufacturers, and marketers benefit because partners are communicating a succinct, cohesive, and consistent message at all customer touch points.
The end result is a better infrastructure and a reduced cost – more for less.
That’s what SharedVue is all about. We aim to reduce the cost of marketing through the channel. Sure there are other ways to get content out to the consumer from channel partners, but Cloud Marketing, just like cloud computing, is here to make things quicker, cheaper, and easier for everyone involved.
Sounds like it might be a way to get the whole channel performing as well as the top 20%. Or at least getting the right info/materials in their hands faster and more efficiently. Saving money doesn’t hurt, either. I know a few people trying to do that these days.
By: Bill Cokas on January 16, 2009
at 8:19 pm
[...] the hiring of Josh Tucker to the IT Development team. Josh will be assisting in creating new cloud marketing solutions for SharedVue’s channel marketing clients, as well as supporting VARs and channel partners in [...]
By: SharedVue Hires Software Developer to Assist in Cloud Marketing « Cloud Marketing on September 21, 2009
at 9:45 am
[...] NC–(Marketwire – January 19, 2010) – SharedVue, Inc., a leading cloud marketing solutions provider, is partnering with Munich-based DemandGen AG to provide support for clients [...]
By: Hotel » SharedVue Expands to Europe With DemandGen Partnership on January 19, 2010
at 2:09 pm
[...] Names Steven Levesque Director of Finance SharedVue, Inc., a leading cloud marketing solutions provider, has named Steven Levesque its director of [...]
By: SharedVue Names Steven Levesque Director of Finance « Cloud Marketing on February 1, 2010
at 7:14 pm
[...] Names Billy Pomarico to Facilit8 Group SharedVue’s cloud marketing solutions team is proud to add Billy Pomarico to its Web marketing and channel support group, [...]
By: SharedVue Names Billy Pomarico to Facilit8 Group « Cloud Marketing on February 22, 2010
at 6:03 pm