This past week, Reid Overcash (CEO, SharedVue) was interviewed for an article in TechJournal South. In the article, Overcash talks about today’s channel marketing pain points for both the enterprise and channel partners and how SharedVue’s Web 2.0 Cloud Marketing strategies help solve them.
“You might go to some channel partner Web sites where the content is two or three years old,” says Overcash. “Their maintenance of branding and content integrity is often very low.
“Competitors involved with the same partner may have a better appearance. There is little in the way of lead generation and a loss of potential sales growth. They’re really brochure sites.
“We create a pipeline between say IBM and its channel partner Web sites,” he says. “We provide a platform for the Enterprise to distribute content out to partner Web sites.”
